I spent 20 years trying to kill my ego. Turns out — that was the problem.

Author. Meditator. Founder. Unmasking what's real.

Unmasking the Ego — Book Cover by Dino Biordi

Find Out Which Mask You're Wearing

Most people are performing without realising it. This free 5-minute diagnostic reveals exactly where — and what to do about it.

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Unmasking the Ego — Book Mockup

Unmasking the Ego

Befriending the Voice in Your Head

This isn't another book about finding yourself. It's about losing the performance of yourself.Stop performing. Start living.

"The ego isn't the enemy. The mask is."
"Shadow integration isn't therapy-speak. It's survival."
"20 years of meditation taught me one thing: presence over performance."
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Dino Biordi portrait

I've spent 20 years meditating and building companies at the same time. I know what it's like to sit in silence at 5am and then spend the rest of the day in the chaos of running a business. That tension is where real self-knowledge lives — not in retreat centres that sell you peace, but in the moments when the mask slips and you have to decide who you actually are.

I'm the founder of LUNA Management and We Evolv3, among other businesses. Unmasking the Ego is the book I wish I'd had at the start.

20Years
Meditation Practice
3+
Businesses Founded
3Days
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The Unmasking the Ego Retreat

3 days. No performance. No pretending. Just the work.

A 3-day immersive retreat combining shadow integration workshops, breathwork, and deep meditation. Built for people who are done performing and ready to meet themselves. Retreats are intimate and intentionally small.

Waitlist members get first access and early bird pricing.

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